Marketing The Steppenwolf Brand Theater Matters
Marketing the Steppenwolf Brand Best of Chicago voting is live now. Vote for your favorites » Hawkanson, a consultant to Steppenwolf before joining the company and managing director of Minneapolis’s Guthrie Theater prior to that, says they took a look at their strengths and weaknesses and realized they needed someone with serious marketing chops. They settled on Bradford Matson, who knows all about databases, focus groups, and conjoint analysis but had been using them to sell silk shirts and sofas to the working woman....